We're on a mission to fix the recruitment and retention crisis in social care.

We believe that there is no greater responsibility than caring for others. Care workers have the most important job in the world. We are harnessing the power of AI and technology to build a system that gives them the respect they deserve.

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Our work to improve the care system

We are proud to play our part in working to improve the care sector to support Care Workers and Care Providers to provide care we can be proud of.

Woman in blue blazer smiling at a trade show booth for Care Show London, with promotional material and a laptop screen visible, advertising event dates and encouraging engagement.

Public sector partnerships

We are delighted to have been appointed as the technology platform to match displaced Sponsored Workers across the West Midlands with ethical providers. We welcome the opportunity to work with other public sector bodies

Thought leadership

We regularly write and speak on care sector system reform. We have given over 30 talks on sponsorship, recruitment and broader system reform. We have advocated for the care sector in this way to Government Ministers and public bodies alike.

Policy Development

We are pleased to work closely with National and Local Government to support the development of positive policies for the care sector, including co-authoring a white paper on 7 steps to fix the social care system, including the development of a Tech First style leadership programme for social care.

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The story so far

2018: Our Personal Beginning

Smiling young girl with short hair and a brightly patterned shirt, embracing a smiling woman wearing a floral dress, both standing in a sunny, outdoor setting with soft-focus foliage in the background.

Rachael, our CEO and Founder, founds Lifted as a domiciliary care company after struggling to find care for her Mum who was diagnosed with early on set dementia aged 56.

Group of diverse people smiling in a posed gathering with a prominent man at the forefront, conveying a sense of camaraderie and leadership at an indoor event.

Lifted is named the best Home Care Company in the country at the Laing Buisson Awards. Rachael Crook is named an Obama Leader and travels to Copenhagen to meet President Barack Obama in Person to share the Lifted story.

2021: Home Care Success

2022: The New Lifted is Born!

UK Research and Innovation (UKRI) and Innovate UK logos side by side, with UKRI in dark blue and purple blocks and Innovate UK in magenta and purple tones, symbolizing their collaborative partnership in supporting innovation.

Lifted struggles to recruit enough care workers locally. We consider International recruitment but are put off by the cost and hassle. We win a £1.3M grant from Innovate UK to build a new method of recruiting in the care sector. The new Lifted is born!

Screenshot of a website titled "Find great Carers from around the world," showing a search field for care agency location, contact information, and profiles of available carers with names, country of origin, qualities, and links to view full profiles.

Our first 4 care companies achieve great success, recruiting over 40 people between them in 4 weeks. Lifted launches a service to match displaced Sponsored Workers already in the UK with ethical employers. Lifted CEO appointed to the Department for Health and Social Care Expert Advisor Group on Workforce Reform.

2023: Early Success

2024: Lifted becomes registered immigration advior

Lifted Care is acquired by the Grovesnor Health and Social Care Group. Lifted is now working with hundreds of Companies across England to recruit and retain staff. Launches in Scotland. We are approved as registered immigration advisors by the Immigration Advisory Service, formerly the OISC.

Lifted wins prestigious contract from West Midlands Association of Directors of Adult Social Care and to provide funded support for all care providers in the West Midlands seeking to Sponsor Care workers in the UK.